I designed the identity and communications for the Metropolitan Police Smarter Working change programme. Smarter Working is Adopting new ways of working through modernised workspaces, processes and technologies.

Brand Identity

I created a set of brand bars to use alongside a vibrant and bold colour pallet to help the Smarter Working communications stand out alongside regular Met materials in a positive and energetic way.

Icon Design

I adopted a colourful, clean and familiar style to help the icons standout and quickly add context to content. A grid was used to size and align elements to ensure they all felt part of a set.

Illustration

I used bright and friendly Illustrations to make the communications feel more appealing and relatable. All characters are coloured in Met blue to emphasise they are part of the Met organisation.

Brand Identity

I created a set of brand bars to use alongside a vibrant and bold colour pallet to help the Smarter Working communications stand out alongside regular Met materials in a positive and energetic way.