Emma Pake is a luxury beachwear brand, styled with a love of the architectural lines of 1920s Art Deco with an eye for balance and geometry.

Brand Identity

The logo captures Emma’s love of strong shapes and clean lines through a form inspired by the female torso and the structural lines of a seashell.

Web Design

The sharp lines and clean cuts of the Emma Pake collections were carried through to the website designs. White space surrounds the pieces giving them plenty of opportunity to command attention.