Dagny London is a women’s wear brand, focusing on beautiful, wearable clothes made sustainably. All prints use non-toxic dyes and are printed on organic fabrics.
With the Dagny brand it was important to create an identity that portrays their sustainable practices and also sits comfortably with their luxurious and beautiful fashion pieces.
Dagny’s ethical practices also apply to packaging, using only recycled materials for the boxes and bags.
Dagny customers can feel good about their purchase because they are investing in sustainable and ethically made clothing. So it’s important that customers also enjoy a positive and smooth experience when interacting with the brand online.